When ConGlobal, a leading shipping and logistics company with 2,600 benefit-eligible employees, sought to enhance their benefits enrollment process, they faced a common challenge: engaging a dispersed workforce during non-mandatory enrollment periods. The company had previously relied on an enrollment firm for personalized communication, but they needed to cut costs without sacrificing engagement or the quality of recommendations.
That’s when ConGlobal turned to Help Me Choose Benefits (HMCB) for a solution that would not only streamline their enrollment process but also drive higher participation rates across their diverse workforce.
The Challenge
Engaging employees in benefits enrollment can be difficult, especially when participation isn’t mandatory. ConGlobal needed a solution that could provide personalized recommendations without requiring a significant investment in resources or time. Moreover, they were looking for a way to reach employees who might be hesitant to share personal data, a growing concern in today’s digital landscape.
The Solution: HMCB’s Privacy-First, AI-Driven Platform
HMCB provided ConGlobal with a cost-effective, user-friendly platform that eliminated the need for Personally Identifiable Information (PII). The AI-driven engine delivered clear, personalized benefits recommendations, making it easier for employees to understand their options and make informed decisions.
One of the key factors that contributed to the success of the platform was its seamless integration into ConGlobal’s existing processes. By using QR codes and a low-barrier entry approach, employees were able to complete the decision survey quickly—on average, in just 3 minutes and 57 seconds. The platform’s design ensured that even those who were typically disengaged or concerned about privacy could participate comfortably.
The Results: Significant Increases in Participation
The results of implementing HMCB’s platform were impressive:
- Long Term Disability Participation: Increased from 18% to 30%
- Critical Illness Participation: Increased from 35% to 46%
- Hospital Indemnity Participation: Increased from 28% to 37%
- Supplemental Life Participation: Increased from 29% to 38%
These increases reflect the platform’s ability to engage employees by providing clear, relevant recommendations without demanding extensive personal data. Additionally, the real-time reporting feature allowed ConGlobal to monitor participation rates and make adjustments as needed during the enrollment period, ensuring that the process was as effective as possible.
Conclusion
ConGlobal’s success story with Help Me Choose Benefits illustrates the power of AI-driven personalization in boosting employee engagement and participation in benefits programs. By focusing on privacy and ease of use, HMCB was able to help ConGlobal achieve their goals while also protecting employee data—an increasingly important consideration in today’s world.
If you’re looking for a way to enhance your organization’s benefits enrollment process while respecting employee privacy, consider how HMCB can help you achieve similar results.