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How Personalization Without PII Drives Higher Benefits Participation

August 26, 2024

In today’s data-driven world, the tension between personalization and privacy has never been more pronounced. Employees increasingly expect personalized experiences that cater to their unique needs, yet they remain wary of sharing personal information due to privacy concerns. At Help Me Choose Benefits (HMCB), we’ve developed a solution that marries these two seemingly conflicting demands: personalized employee benefits recommendations without the need for personally identifiable information (PII).

The Shift Toward Personalization

Personalization in HR is no longer a luxury—it’s a necessity. As noted by HR thought leaders, hyper-personalization allows organizations to tailor their approaches to individual employees, resulting in higher levels of engagement, satisfaction, and ultimately, productivity​ (HRForecast). The power of AI in driving these personalized experiences cannot be overstated. AI enables HR departments to analyze employee needs and deliver customized recommendations, all while streamlining processes and reducing administrative burdens​ (TriNet).

However, as beneficial as hyper-personalization is, it comes with challenges—chief among them, data privacy. Employees are becoming more concerned about how their data is used and shared. According to a SHRM report, balancing the benefits of personalization with the need to protect employee privacy is crucial​ (WorkForce Software). This is where HMCB stands out.

HMCB: Personalization Without Compromise

HMCB’s approach to personalization is both innovative and respectful of privacy. Unlike many competitors, our platform delivers tailored benefit recommendations without requiring employees to submit PII. This not only alleviates privacy concerns but also lowers the barrier to engagement.

Take our recent case study with ConGlobal, a logistics company with 2,600 benefit-eligible employees. Faced with the challenge of engaging a dispersed workforce during a non-mandatory benefits enrollment, ConGlobal implemented HMCB to provide personalized recommendations. The results were impressive:

  • 18% to 30% increase in Long Term Disability participation
  • 35% to 46% increase in Critical Illness participation
  • 28% to 37% increase in Hospital Indemnity participation
  • 29% to 38% increase in Supplemental Life participation​(HMCB Case Study – ConGl…)

These numbers demonstrate the power of personalization—without the need for personal data. By utilizing AI-driven explanations and offering a streamlined enrollment process, HMCB made it easy for employees to engage with the system and make informed decisions about their benefits.

The Future of Employee Benefits

As we look to the future, the demand for personalization in employee benefits will only grow. However, the way we achieve this personalization must evolve to address privacy concerns. HMCB is at the forefront of this movement, showing that it’s possible to offer deeply personalized experiences without compromising employee trust.

For companies looking to enhance their benefits programs, the message is clear: personalization and privacy do not have to be mutually exclusive. By leveraging AI and focusing on delivering value without overstepping privacy boundaries, organizations can achieve higher engagement and participation rates, leading to better outcomes for both employees and employers.

Conclusion

In an era where data privacy is as critical as employee engagement, HMCB’s approach provides a blueprint for how companies can successfully navigate this landscape. By offering personalization without PII, we ensure that employees feel supported and respected, leading to higher benefits participation and overall satisfaction.

Learn more about how HMCB can revolutionize your benefits enrollment process at www.helpmechoosebenefits.com.

Looking to elevate your benefits strategy with a solution that’s fast, flexible, and tailored to your needs? At Help Me Choose Benefits, we empower organizations like yours with AI-driven, personalized benefits recommendations that truly resonate with employees. Our platform is quick to set up, easy to use, and delivers measurable results.

Don’t settle for less—experience the difference for yourself. Contact us today to schedule a demo and discover how we can help you boost participation, enhance employee satisfaction, and achieve a higher ROI on your benefits education offerings.