The recent National Public Data (NPD) breach, which exposed the sensitive information of nearly 2.9 billion U.S. citizens, has sent shockwaves through the cybersecurity world. With personal details, including Social Security numbers, now circulating on the dark web, millions are left vulnerable to identity theft and fraud (Security Intelligence)(SecurityWeek).
This breach comes at a time when trust in organizations is already on shaky ground. A recent survey from HR Magazine revealed that 66% of employees do not trust their employers to keep their personal information safe. This finding underscores the growing concern among employees about sharing their personal data with organizations, especially in light of such large-scale data breaches.
At Help Me Choose Benefits (HMCB), we’ve built our decision support software with privacy and security in mind. Unlike many platforms, HMCB doesn’t require any Personally Identifiable Information (PII) from employees to deliver personalized benefits recommendations. This not only mitigates the risk of data breaches but also builds trust with employees who are increasingly wary of sharing their personal data.
What’s more, our approach isn’t just about privacy—it’s also about participation. By removing the need for PII while still asking relevant, non-intrusive questions, HMCB has historically seen increased usage rates, leading to higher benefits participation. For instance, in a recent case study, ConGlobal saw significant increases in participation rates across several benefits categories after implementing our solution. Participation in Long-Term Disability benefits, for example, increased from 18% to 30%, and similar gains were seen in Critical Illness and Supplemental Life benefits.
In today’s environment, where data breaches are becoming alarmingly common, the best way to protect sensitive information is not to collect it in the first place. At HMCB, we’re proud to lead the charge in providing privacy-first solutions that empower employees to make informed benefits decisions without compromising their personal data.
To learn more about how our software can enhance your benefits program while protecting employee privacy, visit Help Me Choose Benefits.
#DataSecurity #Cybersecurity #EmployeeBenefits #HMCB #DataPrivacy
